WHY I CREATED STATE of SELF
The story behind
I know what it feels like to have big dreams but struggle to stay focused, organized, and motivated. Growing up, I was told that success was for the lucky few, but I refused to accept that.
While working a 9-to-5, I built a personal brand with more than 20,000 followers and worked with amazing brands, all while maintaining balance in my personal life.
Through this journey, I realized the key to achieving my goals wasn’t just motivation, it was having the right system to track progress, stay consistent, and reflect along the way.
That’s why I created the State of Self Planner, a tool designed to help you turn your dreams into reality with clear goal-setting, daily structure, and self-reflection.
This isn’t just a planner, it’s a roadmap to your best life. If you’re ready to get serious about your goals, I invite you to join me.
Let’s make it happen.
With love,
Joana